Insignia · Established 1994

Fine watches, quietly obsessed over.

Thirty years on the same Amsterdam street. Rolex, Patek Philippe and Audemars Piguet, every piece authenticated by hand.

Amsterdam · Since 1994
Insignia editorial collage

Freshly curated

Now on the floor

All watches
Rolex Datejust 41 Gold/Steel

Rolex

2022

Datejust 41 Gold/Steel

Ref. 126333

€ 14.995,-

Rolex Sea-Dweller Deepsea

Rolex

2017

Sea-Dweller Deepsea

Ref. 116660

€ 9.995,-

Rolex GMT-Master II NEW

Rolex

2026

GMT-Master II NEW

Ref. 126710BLNR · Zwart

€ 17.695,-

Rolex Daytona Yellow Gold Turquoise Dial 99% NEW

Rolex

2025

Daytona Yellow Gold Turquoise Dial 99% NEW

Ref. 126518LN · Turquoise

€ 89.995,-

Patek Philippe Cubitus Platinum Blue Dial Moonphase Dial 45MM NEW

Patek Philippe

2025

Cubitus Platinum Blue Dial Moonphase Dial 45MM NEW

Ref. 5822P · Blauw

€ 148.500,-

The full floor

Currently in the vault

Please note

We are still updating and refining the site. If a piece catches your eye, please quote its reference number when you contact us and we will provide the full history and provenance on that watch.

Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection
Watch from the Insignia collection

Contact us with the reference number for full history & pricing

Hand-authenticated

Every piece verified in-house

30 years in Amsterdam

A family maison since 1994

Insured worldwide delivery

Complimentary within the EU

Servicing atelier

In-house watchmakers

Curated selection

Signature horlogerie

All watches
Rolex Cosmograph Daytona 116500LN

Rolex

Cosmograph Daytona 116500LN

Oystersteel · Cerachrom

€ 38.900

Patek Philippe

Nautilus 5711/1A

Stainless steel

€ 154.000

Audemars Piguet Royal Oak 15500ST

Audemars Piguet

Royal Oak 15500ST

Stainless steel

€ 62.500

Omega

Speedmaster Professional Moonwatch

Stainless steel · Hesalite

€ 6.980

€ 7.600

Rolex collection

Our specialty

One of Europe's largest Rolex collections.

Over 250 Rolex references on the floor at any given time — from Submariner and GMT-Master II to rare vintage Daytona. Each is inspected, calibrated and warrantied by our atelier.

250+

Rolex in stock

30

Years established

100%

Authenticated

Discover the Rolex floor

Editorial

Our collections

Browse all

Best sellers

Most desired

See all
Rolex Cosmograph Daytona 116500LN

Rolex

Cosmograph Daytona 116500LN

Oystersteel · Cerachrom

€ 38.900

Audemars Piguet Royal Oak 15500ST

Audemars Piguet

Royal Oak 15500ST

Stainless steel

€ 62.500

Omega

Speedmaster Professional Moonwatch

Stainless steel · Hesalite

€ 6.980

€ 7.600

Tudor

Black Bay 58

Stainless steel

€ 3.980

Haute joaillerie

Fine jewelry.

All jewelry
Bulgari Serpenti Viper Ring

Bulgari

Serpenti Viper Ring

18k white gold · pavé diamonds

€ 4.200

Cartier Love Bracelet

Cartier

Love Bracelet

18k yellow gold

€ 7.350

Cartier

Tiffany T Smile Pendant

18k rose gold · diamonds

€ 1.850

Bulgari

Pavé Hoop Earrings

18k white gold · diamonds

€ 4.980

€ 5.600

The maisons we curate

Featured brands

Nouveautés

New arrivals

Explore

Cartier

Tank Must Large

Steel · leather

€ 3.450

IWC

Portugieser Chronograph

Stainless steel

€ 8.950

Tudor

Black Bay 58

Stainless steel

€ 3.980

Cartier

Tiffany T Smile Pendant

18k rose gold · diamonds

€ 1.850

"The most trustworthy dealer I've worked with. My 5711 arrived immaculate."
Adriaan V. · Amsterdam
"Their servicing atelier restored my father's Datejust. Perfect result."
Marta S. · Milano
"Discreet, knowledgeable, patient. What a maison should feel like."
James H. · London

The journal

@insignia

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